World Of Brands: LA-Z-BOY

October 11, 2011 – 00:00

It's just that there are more than 80 years the American company La-Z-Boy is doing, providing comfort and relaxation for millions of people. The story
It all started when the cousins ​​Edward M. Knabusch, who made ​​his living working on a farm, and Edwin J. Shoemaker, who worked as a carpenter in a factory, decided to join the passion he had for the timber and open in 1927 a modest carpentry in the quiet town of Monroe, the U.S. state of Michigan. Transformed a garage at the headquarters of his furniture company, named Kna-Shoe Manufacturing, and began producing furniture and wooden objects. The first creations were double dollhouses and wooden cabinet. At that time sales were not regular and sometimes cousins ​​earned only $ 5 per week.

The duo also created a small line of innovative mobile, they themselves projected and manufactured. One of these phones in particular, a reclining chair made ​​with wooden battens to be used on the porch, which they dubbed "nature's way of relaxing, " caught the attention of a buyer's mobile city of Toledo. But he asked them to do only a change in the product: the piece was upholstered, so it could be used indoors all year round. It was the birth of an American icon that became known as the "Dad's chair." After patenting the design of your recliner they hired the son of the purchaser of the city of Toledo to be the first vendor company. The reclining chair upholstered appeared on the market for the first time in 1929.

Shortly after observing the high profit margins obtained by retail stores, the cousins ​​decided to open a store in downtown Monroe. To find a name to call attention, they sponsored a contest. The winning name was La-Z-Boy, which in English means "lazy boy". Quickly the La-Z-Boy has created a reputation for being one of the best manufacturers of reclining chairs in the United States, garnering millions of Americans by huge comfort. In 1939 the company innovated again by creating and patenting a lever mechanism to adjust the chair position. This mechanism was placed in a comfortable position and, on the side of the chair. During World War II, the company has set aside its traditional product to manufacture seats for tanks and anti-shock pads for the U.S. Army.

The conflict ended, the company was manufacturing their chairs normally. In the 50's the United States experienced a boom in construction of new homes and the company saw its sales soar. After all, every man of the house wanted a comfy La-Z-Boy, especially those that had an attached footrest. In the 60s, the company hired as poster boys for a number of celebrities, including Bing Crosby, Ed McMahon and Johnny Carson. They appeared relaxed sitting on comfortable chair. But it was Jim Backus with his alter-ego Mr. Magoo, who captivated the audience and made ​​the brand extremely popular. At the end of this decade, the release of Recline, Rocker, rocking chair recyclable, further increased the popularity of the La-Z-Boy. Yet this time, in 1969, after decades of producing recliners, the company began to diversify in its product line with the manufacture of reclining sofas, sofas with footrest and modular furniture.

Source: mundodasmarcas.blogspot.com


Подробности femme ukrainienne здесь.

Related posts:

  1. Old Wooden Rocking Chairs
  2. Wooden rocking Chairs Seattle
  3. Wooden Rocking chair UK
  4. Wooden rocking chairs Toronto